(On Amazon’s Echo, “Alexa, Play Breakthrough” will get you there.) That support will come in the form of playlisting and programming across Amazon Music’s existing channels, custom merch stores on, utilization of programs like Amazon Originals and Amazon-owned services like Twitch, and a new dedicated Breakthrough playlist populated with emerging artists from across the globe, as well as territory-specific emerging artist playlists for individual countries. The program is designed to provide global marketing support for emerging artists across genres and territories, with artists from the U.S., U.K. Called Breakthrough, the initiative will launch with a class of six initial artists: country singer Gabby Barrett, R&B singer Kiana Ledé, grime MC Jay1, alt-R&B singer and poet Arlo Parks, folk-pop group Provinz and German pop artist Malik Harris. Amazon Music announced today (July 15) a new program designed to provide global support to emerging artists from around the world.
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